Nostalgia vs. New Ideas vs. No Ideas.

By: The Incredible He-Hulk


Today, in a bit of shocking news, pandering teen network The-N revealed that the cast of Degrassi would play the roles of Saved By The Bell’s iconic characters in a remake of the hit series Beverly Hills 90210...
In other less shocking (but slightly realer) news, H!P has recently announced the release of Chanpuru 1~Happy Marriage Song Cover Shuu~, a new album that features their current idol groups pantomiming the roles of slightly older and more iconic H!P groups while they sing cover versions of even older non-H!P J-pop songs.

Now, I’m all for nostalgia. Who doesn’t love Mini Moni, Pucchimoni, Decamoni, Insta-moni, and Vodka Moni On The Rocks? Nobody, that’s who. H!P has a fantastic past that is worth exploring and remembering. But, I have to wonder just who this album is supposed to be for...
Is this album to acquaint newer fans with H!P's past that weren’t around during these older groups’s heyday? If so, why have them sing covers of song’s that these groups never sang in the first place? Or, is the album for current fans who have been fans long enough that they fondly remember H!P’s glory days? If that’s the case, why not just have the girls sing songs from the groups that they are actually reforming?

If this was simply a one-time deal, then I don’t think anyone would mind a cover album. Cover albums can be fun. But what we’ve seen over the last year is H!P releasing cover after cover after cover. It’s as if H!P has their own "Hits from the 70's, 80's and 90's!" radio station now.
Cover You, Pepper Keibu, Dschinghis Khan, Edo no Temari Uta II, Shochū Omimai Mōshiagemasu; the list of covers done in the last calendar year is long and not so distinguished, Ice Man. Couple those tracks with this newest release and H!P artists doing covers has become a habitual trend.

Now, having old ideas that worked before shoved in our faces in place of new ideas is nothing new. That’s Transformers the movie; that’s Rocky VI. But, what H!P is doing with Chanpuru 1~Happy is twice as garish and twice as lazy. They’re taking their old ideas that worked once and then merging them with old ideas somebody else had that worked once. And, what’s worse, through this process they’re telling us they don’t have any new ideas of their own. They’re telling us they don’t want to pay anyone else enough money to come up with new ideas, either. And, most importantly, they’re telling us that they know we’re too dedicated to these girls to even care. They know we're caught in the catch-22 of the idol fan. Do you buy a crappy, boring CD to support the idols you enjoy so much? Or, do you refuse to buy terrible products and in doing so hurt the idols you want so badly to see succeed?

Like Pavlov’s dogs, the bell rings and we are fed. It matters not the food. We will always be hungry again when the bell tolls anew...